Postcards versus Doorhangers
Postcards
Vs.
Doorhangers
Entire Neighborhood
Coverage
Yes
Yes
Targeting Options
Yes, we can do
demographic
targeting(postcards)
demographic
targeting(postcards)
No, we need to
cover all the homes in the area
(doorhangers)
cover all the homes in the area
(doorhangers)
Distribution
USPS
Private Distribution Crew
Low Density Areas
Yes
No, cannot do
doorhangers in low density
or rural areas
doorhangers in low density
or rural areas
Gated Communities
Yes
No
Minimum Quantity
Requirement
1,000 or 500
for New Movers
for New Movers
5,000 pcs (doorhangers)
Size Options
4x6
5.5x8.5
6x11
5.5x8.5
6x11
4.25x11
Cost
For 5,000 postcards
5.5x8.5 saturation,
39 cents/pc.
Price higher for targeted
5.5x8.5 saturation,
39 cents/pc.
Price higher for targeted
35 cents/pc
Weather Dependent
No
Yes
Nationwide Coverage
Yes
No