EDDM (Every Door Direct Mailing) is a USPS program that allows to send mail to addresses in postal routes without the need to actually put an address on the mail piece. Because the mail is not addressed (it just says “To Postal Customer”), we need to mail to the whole postal route. You can exclude businesses, but it is not possible to mail to Homes only (i.e exclude Apartments). All Residential addresses need to be mailed. USPS only allows pieces that exceed certain dimensions (which are defined as ‘flats”) to qualify for EDDM mailings.

Compared to a regular saturation postcard mailing, the advantage is that since there is no addressing requirement, there is savings in list and addressing the piece. Also since the mail piece is typically larger, you may consider this as a plus if you prefer a larger dimension piece doing a EDDM mailing instead of our standard postcard saturation mailing allows you to mail a larger size piece at a lower cost. However there will be no recipient address on the mail piece..